John Seay was quoted in a story in the Salt Lake Tribune (which you can read here) discussing, as the lede states, the “San Diego Comic-Con and Salt Lake City’s young and burgeoning counterpart,” regarding the use of the “Comic-Con” designation.
The pertinent part, in full:
“The outcome could have lasting ramifications for anyone else in the industry. Speaking generally about cease-and-desist matters, Atlanta-based intellectual property attorney John Seay said that if the party who feels infringed upon wins, it would have extra teeth to pursue similar cease and desist orders in the future. If the other party wins, that could encourage other people who might fall under the same umbrella.
Either way, such litigation is expensive and tends to take years if it isn’t settled before a trial, Seay said.”